The people-and-investment company.Intelligence. Expertise. Investment.

A better company. Built together.

We bring Atlas, industry-leading experts and strategic capital together to build, scale and improve your company.

One company. Three connected strengths.

Participation doesn't guarantee investment or partnership.

Next in person

Nashville

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Online Lab

Every Tuesday and Thursday, 11 AM PT

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Meet our team

01 / ATLAS

Intelligence, made yours.

A custom Atlas system, built around how your company works.

02 / EXPERTS

People who build with you.

Industry-leading expertise in marketing, finance and operations.

03 / CAPITAL

Investment with purpose.

Strategically deployed capital, once the foundations are in place.

01 / AtlasNovo Studio

Intelligence built around your company.

Atlas is a cognitive plane for specialized intelligence. It connects your company’s knowledge, people and tools around the work you need to do.

Explore Atlas
A shared plane. Intelligence shaped to your company.
01

Your company, understood.

Connect the goals, knowledge and relationships that shape your work.

02

Built for your business.

Our experts build a custom Atlas system around your product, service and operations.

03

Clear responsibilities.

Define what intelligence can do, where people decide and how work is reviewed.

02 / Industry-leading expertsNovo Studio

The people who make it work.

Our core experts in marketing, finance and operations work with your team to build a custom Atlas system. They bring the judgment to shape it and the experience to put it to work.

Meet the Novo Studio team
Marketing. Finance. Operations. Working as one.
01

Marketing

Define the offer, understand the customer and build a path to demand.

02

Finance

Understand the economics, plan resources and make investment decisions with context.

03

Operations

Put the right people and processes in place to deliver, learn and improve.

03 / Strategic capitalNovo Studio

Capital, when the company is ready.

When the product, service, people and process are in place, we deploy capital strategically to scale and improve the company. Investment follows a clear purpose and a shared plan.

Explore a partnership
Strong foundations. Purposeful investment.
01

Establish the foundation

Align the product and service with the people, process and Atlas system needed to deliver.

02

Invest where it matters

Direct capital toward the capabilities and opportunities that support the company’s next stage.

03

Scale and keep improving

Work alongside the team as the company grows, refining the system and the business together.

Start with a conversation.

Good questions.
Useful people.

Meet the Novo Studio team, work through a business question, and explore what you could build. The Lab is an open starting point; a Novo partnership is a separate, selective conversation.

Join the Atlas Intelligence Lab

Online Tuesdays & Thursdays · 11 a.m. Pacific Time

Intelligence LabAtlas Intelligence community

Building together.

Bring your business, your idea, or your next question. Build a clearer picture of what’s possible.

ONLINE LAB SERIES

Atlas Intelligence Lab

Tuesdays & Thursdays · 11:00–12:00 Pacific Time

Define what matters. See what Atlas could build and do for you—with people working through the same questions.

  • Put a workflow in motion
  • Align your tools and knowledge
  • Make feedback useful

Use Register to request an invite. Each Lab is one session. Submitting saves your interest and does not reserve a place.

Meet beyond the screen.

In-person dates are listed below. Online Labs every Tuesday and Thursday, 11am PT.

2026

Use Register to request an invite. Venues announced per city. Host to be announced.

Meet the Novo Studio team who can help you define your business, explore what Atlas could do, and discover whether a Novo Studio partnership is a fit.

Novo Studio30 minutes

Talk with Novo Studio about a partnership.

Book 30 minutes with Novo Studio team members to discuss a business partnership. This is a conversation about Atlas, our experts and capital. It is not Lab registration, and it does not reserve a place.

Meet the Novo Studio team
A shared ambition.

Tell us what you’re building.

Tell us about your company, what you want to achieve and where you need a partner. We’ll explore the fit across Atlas, expertise and capital.